Minolta Prod 20's
Did the world need another simple point-and-shoot camera in 1990? Apparently Minolta thought so and to make their point, they introduced the Minolta Prod 20s. Far from being one of the straight-forward, cookie cutter point-and-shoots, the Prod 20's camera design makes it look as though it belongs to a decade 50 years earlier. Apparently drawing upon inspiration equally from the Oskar Barnack Leicas of the 1940s and 1950s and the Art Deco styling of the 1920s, the Minolta Prod 20's looks like no other camera before or since.
Encased in that unique design is a camera that has the modern features of its day. With automatic focus, exposure, and flash, the Prod 20's has the ability to make the user's shots as perfect as possible. And unlike the cameras that share its look, the Prod 20's even sets the film speed.
The prime 35mm f/4.5 is - while not the fastest lens in its class - is certainly one of the most distinctive. With a triplet lens design, the images from the Prod 20's images look as classic as the camera's design. The additional features of the prod 20's are somewhat limited, but that also befits the look of the camera. Except for the addition of a self-timer, there aren't any other modern conveniences.
So, did the world really need another simple point-and-shoot? Perhaps not, but given the stylish simplicity of the Minolta Prod 20's, the world is better off with one.
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