Diet Coca-Cola 110 Camera
How many cameras is too many? If you have to ask, you won't ever understand that the answer isn't a number. You won't understand that the words "too many cameras" never belong in that order, unless they're preceded immediately by the words "you can't have." When a camera pops up into your life, it doesn't matter if you have a camera that shoots that film format or you can't think of a project for it right then. That camera is going to be yours. That's where cameras like the Diet Coke 110 camera come in. If you're an aficionado of 110 film - or Diet Coke - you have to have this camera.
Produced in the late 1970s by the Tizer Co Ltd of Japan, these novelty cameras made use of Kodak's 110 film cartridges. With their fixed focus meniscus lenses, these cameras were not designed to be used by portrait photographers or photo-journalists. The niche that these cameras fill is much smaller, but no less important. These cameras are designed to be carried around as a statement of your love of Diet Coke and 110 film photography. Is there another camera in your bag that does that? Undoubtedly not.
So when someone in your life asks how many cameras do you need, you can look at the Diet Coke 110 camera and reply, "At least one more."
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