What comes to mind when you think of "point and shoot" cameras? Cheap? Plastic-y? Generic snapshot images? While those things are possible, in reality, there's an entire class of small, compact cameras that look like they deserve the moniker "point and shoot", but deliver far beyond what one might think. In this class - perhaps even sitting near the front rows of this class - is the Konica Lexio 70.
When it was introduced in 2000, the Konica Lexio 70 had many of the features that a lot of other compact cameras had: DX coding for reading film speeds, a zoom lens with focal lengths between 28mm and 70mm, a built-in flash, and even red-eye reduction flash. Some of the advances that Konica made were to add +1.5 stop backlight exposure adjustments, parallax correction in the viewfinder, slow-speed flash synchronization, and a top-mounted LCD screen with all kind of information. Most notably, however, the Lexio 70 came what Konica was most famous for - a truly beautiful lens.
While there are plenty of other point and shoot cameras out there that live up to the first impressions you had, keep in mind the ones that don't, like the Lexio 70.
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Putting the Konica Lexio 70 on a pedestal
What first attracted us to the Konica Lexio 70 was the "ECO" sticker. When you handle as many cameras as we do, you tend to notice tiny details, such as stickers, that make a camera stand out from the hundreds of others. Our curiosity got the better of us and we decided to dig into this camera a bit... Spoiler alert, we never did discover the significance of the Lexio's ECO sticker, which we guess has something to do with the power or charging of the flash, but here is what we did turn up about it.
The Lexio is a mixed bag of a camera. Introduced in 2000, the camera came out just as the digital revolution was gaining momentum. The best thing the Lexio has going for it, the zoom range of 28-70mm. It's always nice to have a zoom lens compact camera that goes as wide as 28mm. The 28mm end of the Lexio also has a max aperture of f/3.4 - not too shabby at all. Of course, the 70mm end has a much more average max aperture of f/7.9.
The Lexio's biggest criticism seems to be the image quality of its lens, which is prone to distortion and notoriously softer focus. Then again, if you are using a zoom lens compact camera, sharpness is probably not your highest priority. And if it is... why are you using these cameras?
Perhaps our favorite aspect of this camera was its size. It is compact for sure! We also liked the sliding cover. We are used to our Olympus XAs and Stylus Epics, so we appreciate the sliding front cover, both as a means of protecting the lens and turning the camera on and off. It's so fast and intuitive to use.
Anyway, if anyone out there has any insight on the Eco sticker and it's role in this camera's existence, let us know.