Imperial Savoy
While many (if not most) photographers like to remain more anonymous when outside shooting, there's a group of photographers who definitely like to stand out when making images. These are the photographers who don't put black tape over their camera's logos. They wear their cameras proudly and invite people to ask about them. for those people, the Imperial Savoy is the perfect street camera!
Don't think that this little gem is only a fashion accessory. Small, light - certainly not quiet - the Imperial Savoy has all the charm and kitsch that you'd expect from a late 1950s/early 1960s toy camera. With its mid-century modern design (complete with generic atomic/space logo) it's clear this camera is ready for the race to the moon. The only other information on the front of the camera indicates that it was "Made In U.S.A.", but you knew that just from looking at it.
The Imperial Savoy is also a testament to mid-century simplicity. Load up a roll of 620 film and you're on your way. The aperture setting? No need to worry about that. Shutter speed? Bah. You know you're fine with whatever those brilliant engineers figured out for you. Just keep the sun at your back and fire when ready. The plastic lens will give just enough softness to make your images stand out from the Hasselblad and Rollei crowd. Of course you won't see those cameras on the beach, either. They're cooped up in some studio while you and your Imperial Savoy are out enjoying sun, sand, wind, and anything else.
So be proud of your Imperial Savoy. Use it as a conversation starter and get some street portraits. Just like the American cars of the same era, it wants to be noticed. And so do you.
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