International Camera Museum : Blue Moon Camera and Machine

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Lomography Diana F+

Lomography resurrected the famous Diana toy camera in 2007, when they introduced both the Diana + and Diana F+. The new version remained fairly true to the original, with a few important changes. The Diana F+ makes a 6x6cm negative, but does come with an extra mask for reducing the image size down to the original 4x4cm size. It also has a removable optic, allowing additional lenses to be attached. Furthermore, the aperture setting includes four different apertures: f/8, f/11, f/16 and a pinhole. Like the original, the Diana F+ has a fixed shutter speed that is usually about 1/60 of a second. Due to the brittle plastic material of these cameras, this shutter speed tends to vary a bit from camera to camera. The Diana cameras also comes with a small, plastic key that can be inserted to lock the shutter open, in Bulb mode. The Diana F+ offers more aperture and optics options that most other toy cameras of similiar lo-fi aesthetic.

While the original Diana F had a proprietary flash that mounted into two sockets atop the camera and used AG-1 flashbulbs, the later Lomography version uses an electronic flash that can attach in the same manner as the original did, or can be adapted to a traditional hotshoe.

Lomography Diana F+

The original Diana could lay a strong claim to being the OG Toy Camera in the world of photography. It seems the majority of folks in the toy camera world recognize the Diana as really ramping up the lo-fi movement. The camera first came onto the scene in the 1960s, out of Hong Kong, long before the Holga arrived (1982) and decades before Lomography resurrected both the Diana and its popularity, back in about 2007. The camera pictured here is that later Lomography version, but it remains pretty true to the original.⁠

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As many of you likely know, the Diana was all about the look of its images. It used an incredibly primitive plastic meniscus lens, not too dissimilar from the lenses found on many box cameras before it, but the Diana somehow managed to take even lower quality images. Characterized by heavy vignetting and blurred edges, the Diana amassed a cult following of photographers who embraced the lo-fi look as an alternative to "everything sharp all the time." ⁠

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When Lomography reintroduced the Diana in 2007, they didn't change too much, but a couple of innovations were added. The original Dianas shot 4x4cm images, allowing you to make 16 small, square photos per roll of 120. The Lomography Diana is natively 6x6cm, but they include an extra mask to reduce the size down to 4x4cm. The Lomography Diana has adjustable apertures, including a pinhole. Lomography also made the optic removable and produced a variety of accessory lenses you could attach in its place. Despite all that, these later Dianas produce work that is pretty similarly to their ancestors.⁠

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One side note of trivia: the Diana probably had more clones and alternate names than any other camera in history. We have had the Doris, Banner, and Pokey come through our shop, and maybe even a Clicker at some point - just to name a few.

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Diana F "Mr. Pink"

"Why do I have to be Mr. Pink?"

Ah, is it ever too late for a Reservoir Dogs reference? We don't think so.

And for reminding us of that famous scene, we thank this pink Diana. Other than that it is pretty much like any other Diana F+. But hey, there's no better way to carry around a quirky, plastic medium format camera that also reminds you of your favorite Tarantino movie.

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