Imagine you're Leica. It's the 1990s. You're known for creating some of the most iconic and loved cameras and your brand is nearly synonymous with the best rangefinder cameras available. Do you rest on your accomplishments and bask in the glow of knowing that your place in camera history is firm? No, that's not like you. It's time to seek out new worlds to conquer. You begin your quest to bring all of the expertise you have to the world of point-and-shoot cameras and 1999 sees the introduction of the Leica C1.
The design of your C1 is classic. Its rounded sides evoke memories of the original Oskar Barnack-designed Leicas. With the lens retracted, it'll slide easily into a pocket or purse so that you may always have your C1 at the ready.
Being Leica, you gave it great optics. Even though it's a zoom lens, you make sure it's apsherical. The 38-105mm lens will be great for a walk around the streets, a portrait or two, and just long enough to capture some urban wildlife.
As for technology, you've given the Leica C1 DX coding for modern film, several different flash modes, infrared auto-focusing system, and metering options that ensure proper exposures under even the most demanding conditions. You even give the Leica C1 the most modern of touches with the addition of electronic date imprinting on the film. You're so confident in your camera's future that it's programmed for dates through the year 2030. Of course you're Leica. You're used to having your cameras not only last, but thrive for decades.
Okay, now you can stop pretending you're Leica. It's time for you to go out and find one of these little gems. Seeing as there were 60,000 Leica C1s sent out into the world, getting your hands on one may not be quick or easy, but once you do, you'll thank your imaginary self for designing such a great little camera.
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Leica C1
Leica adds flair to every camera they touch, even their point-and-shoots. Just look at this sleek C1, a camera hot enough to keep us warm this winter.