Rollei E110
Were the 1970s a long time ago? Well, we're several decades removed from them at this point, but that doesn't mean that they've faded from our collective memory. What was the look of the 1970s? If you had (or were) a grandparent in the 1970s, chances are you remember a camera that used 110 cartridge film. For ease of use, 110 film was difficult to beat. A door on the back of the camera opened up, you dropped the cartridge in, and you started winding. When the advance mechanism stopped, you were ready to take a picture. Once it was done, off to the Fotomat in the station wagon you went and magical prints showed up a week later.
As convenient as the film was, however, the cameras seemed to lack the quality that even a semi-serious photographer wanted. In 1972, Rollei changed the 110 camera market with the introduction of the Rollei A110 and followed that up in 1976 with the E110. With a Tessar lens design from Carl Zeiss and a camera body reminiscent of the Minox's open-close film advance, the Rollei E110 gave photographers a quality camera with controls that your grandparent wasn't likely to fuss over.
On the E110, the photographer can choose the aperture and let the camera's CdS cell light meter control the exposure via the shutter speed. The results were an instant hit and advanced 110 film users had a camera and lens that matched their abilities. Easy enough to fit in a pocket and, producing a negative that will make a respectable 5"x7" image, the Rollei E110 has survived the 1970s better than most cars from that era.
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