LomoChrome Purple was introduced by Lomography in early 2013. Purple was the first of the LomoChrome family, which had grown to include LomoChrome Turquoise (sadly, now discontinued) and LomoChrome Metropolis. This film has been compared to color infrared film due to the distinct colors in its images. Known for swapping greens with purples, LomoChrome Purple produces landscape images that do have a similar look to color infrared films.
LomoChrome Purple is meant to be cross-processed in C-41 chemistry and, when processed so, the resulting film has an unnatural green base and extremely shifted colors. As mentioned above, any green subject matter is rendered in shades of purple to magenta, depending on the ISO the film is rated. Beyond that initial color swapping, the rest of the image shows heavy color casts. It makes this film both fun and fairly tricky to scan or print.
Initially offered in only 120 and 35mm, LomoChrome Purple has since made appearances in Super 8mm and 110 formats, as well as Lomography's Simple Use Cameras. It was briefly discontinued in late 2016, but replaced with a new formulation, in 2017, that exhibited better exposure at lower ISO ratings.